Marketing Services
We help B2B brands build marketing systems designed to move from product → demand → revenue. Everything we deliver blends business logic with creative execution.
Marketing Strategy & Positioning
76% of B2B buyers find supplier content hard to differentiate. Most B2B brands struggle to articulate what makes them different, not because the product is weak, but because the message is unclear.
At Foxar Athon, we help brands define who they are, what they solve, and why they matter. We turn complex technical offerings into clear, credible stories that align your leadership, marketing, and sales teams.
Foxar Athon Deliverables: Brand Strategies That Clarify and Connect
- Market Research & Competitor Mapping
- Brand Positioning Frameworks
- Messaging & Value Proposition Design
- Buyer Persona & Journey Development
Content Marketing Systems
The average B2B buyer consumes 13 pieces of content before engaging with sales. Yet most brands still post reactively without a system that builds trust or pipeline.
At Foxar Athon, we build content ecosystems, not one-off posts. We help B2B brands create consistent, high-quality storytelling that compounds attention and drives demand.
Foxar Athon Deliverables: Content That Builds Trust and Pipeline
- Content Calendar & Topic Pillars
- Thought Leadership Articles & Case Studies
- LinkedIn & Blog Copywriting
- Visual & Creative Direction (with Design Integration)
Paid Media Campaigns
58% of B2B marketers say their paid campaigns underperform because they optimise for clicks, not conversions.
Audiences don’t need more ads, they need relevance.
At Foxar Athon, we design ads that act like conversations, not interruptions.
Each campaign is performance engineered with precision targeting and ROI visibility.
Foxar Athon Deliverables: Campaigns That Convert, Not Just Reach
- Campaign Strategy & Budget Mapping
- Copy, Visuals & Landing Page Development
- Conversion Tracking & Optimisation
- Retargeting & Lookalike Audience SystemsA
CRM & Marketing Automation
Only 29% of B2B marketers say they have fully integrated automation and CRM systems.
Without automation, leads leak and insights vanish.
At Foxar Athon, we help you design marketing systems that nurture leads automatically, turning engagement into sales-ready opportunities.
Foxar Athon Deliverables: Automation That Scales Human Impact
- CRM Setup
- Lead Scoring & Nurture Flow Design
- Email Campaign Development
- Reporting Dashboards & Integration
Analytics, Reporting & Optimisation
Just 36% of marketers can confidently prove ROI to leadership, the rest are buried in spreadsheets. Without clarity, marketing decisions become guesswork.
At Foxar Athon, we design dashboards that make data visual, actionable, and transparent, so you can scale what works and fix what doesn’t.
Foxar Athon Deliverables: Insight Systems That Drive Growth
- Multi-Channel Dashboard Setup
- KPI & Attribution Modelling
- Monthly Performance Review
- Optimisation Roadmaps
FOXAR Framework
The Product-to-Pipeline System
Market Positioning
Deep-dive analysis of industry context, competitive landscape, and decision-maker psychology.
Narrative Architecture
Strategic messaging frameworks layered for multiple stakeholders (C-Suite, technical evaluators etc)
Behavioural Funnel Design
Funnel blueprints designed around behavioural economics, cognitive biases, and decision-making science.
Performance Content & Activation
Scalable content assets engineered for amplification across organic, paid, and owned channels.
What our clients have to say
Our Philosophy
We weren’t built like an agency. We were forged in the corporate world.
We know the grind of boardroom KPIs, the weight of proving ROI, and the constant push to align with sales while scaling without extra headcount.
Our mission is to help marketing leaders achieve more with less. We unchain marketers from time, resource, and capacity limits, so they can focus on big ideas, not bottlenecks.
Creative Services
In B2B, complexity is the norm, not the exception. Buyers often need to justify high-value purchases, understand technical features, and gain trust before conversion.
Sales Decks & Investor Presentations
78% of B2B buyers say poor presentation clarity makes them lose interest during the pitch, even when the product fits their needs.
Your audience stops listening halfway through, and your deck becomes a document, not a decision trigger. At Foxar Athon, we help B2B brands simplify the technical and elevate the visual, creating decks that make people feel clarity, confidence, and conviction.
Foxar Athon Deliverables: Sales Decks That Close, Not Confuse
- Deck Audit & Story Architecture
- Visual System & Design Consistency
- Data Simplification & Visualisation
- Sales Deck Templates & Versioning
Whitepapers & Research Reports
Complex ideas deserve clear storytelling. In B2B, your whitepaper isn’t just content, it’s proof of expertise. 68% of decision-makers say whitepapers are the most credible form of branded content.
Foxar Athon Deliverables: Whitepapers and research reports that inform and persuade.
- Narrative Structure & Tone
- Data Visualisation
- Design & Layout
- Lead Magnet Format
Social Content Design
In B2B, most social content looks polished, but feels empty. It grabs attention for a second, then disappears without driving conversation or credibility. Brands that post 3–4× weekly with a unified design system experience 80% higher recall.
Foxar Athon Deliverables: Scroll-Stopping B2B Content Systems
- Social Brand System & Templates
- Visual Storytelling & Carousel Design
Video & Motion Creative
Facts tell. Motion sells. In complex industries, static visuals can’t explain what your product truly does, but motion can. SaaS brands using video explainers see 2.3× higher demo sign-ups.
80% of B2B brands plan to invest in under-60-second videos.
Foxar Athon Deliverables: Make technical products easy to grasp and impossible to forget.
- Explainer Videos
- Brand Films
- Social Reels & Cut-downs
- Product Demos & Case Story Edits
- Thought Leadership Videos
Exhibition & Trade Show
Your booth is your brand in physical form. In exhibitions, attention is scarce, and first impressions decide foot traffic.
70% of attendees say booth design influences their perception of a brand’s credibility
Foxar Athon Deliverables: Exhibition and trade-show creatives that pull people in, not pass by.
- Booth Concept & Layout
- Visual Branding
- Interactive Content
- On-site Collateral
